Liquid’s very own Jessica Speweik and Darin Leach had the pleasure of attending the 2015 Digiday Agency Innovation Camp in Vail, Colorado last month. With over 200 peer-nominated agency representatives in attendance and a tight-knit, team-based format, Jess and Darin both agreed that the Innovation Camp is one of the best (if not THE best) digital events here in the US for media agencies and ad tech companies. The passion and enthusiasm of this group was palpable, making the camp a phenomenal place to share insight and exchange ideas.
As a sponsor of the Innovation Camp, Liquid took the stage to talk about how we can partner with agencies to help them reach their clients’ target audiences. Check out our pitch below:
The camp included a number of other presentations by agency leaders on ways to get ahead in the agency world as well as a Shark Tank style competition based on two separate creative briefs.
In addition to the terrific content and words of advice from industry professionals, each team was encouraged to bond with each other. There was a series of team building exercises such as a scavenger hunt, photo contest and (personal favorite) the Digiday Agency Camp Olympics. These team-building events broke the ice and really helped identify each team member’s strengths and contributions. The innovation and creative thinking that went into each competition was not only hysterical, but also truly useful! When it came time to work on the briefs, I think we all felt a bit more prepared to be creative and innovate.
The Main Event: We came, we saw, we conquered!
On the last day of camp, each team presented their briefs. The panel of judges included representatives from Dell, SoulCycle, Travelocity, and MeUndies. Luckily, Liquid was representing both the “Candy Brief” and the “Tequila Brief.” We happened to be the only teams that included vendor-specific products: Jessica with RealBucks TV and Darin with Liquid’s audience profiles. The competition was stiff and all the presentations were fantastic. After some tequila shots for the judges and the personal sacrifice of a team member’s Twitter account….TEAM LIQUID WON!!! We are happy to report that each of the camp’s winning teams had a Liquid representative.
Overall, there were great relationships made, a lot was learned (especially a first-hand look at how agencies work on client proposals), and Liquid received a few shout-outs from clients at the conference.
We also got some pretty sweet trophies!