Last week, Publishers Clearing House shipped off to Cannes Lions, the International Festival of Creativity that attracts more than 15,000 people each summer. While we’ve had our team in attendance over the last couple years and even co-hosted a yacht last year, this was the first time PCH sponsored its very own boat—we were sure to make a splash with a bunch of high-energy events throughout the week.
Here’s a peek at what went down!
Our Home Away from Home
Our boat, the Lady Jersey, was a 36 meter classic yacht. This is where all the fun happened!
La Tonnelle Wine Lunch
On Monday, we hosted an executive lunch at La Tonnelle on Saint Honorat Island for an exclusive group of partners and clients. Home to the Lérins Abbey monks and their eight-acre vineyard, the island produces some of the best wine in the world—which we all got to enjoy, along with the beautiful views!
Yoga on the Yacht
Tuesday through Thursday we hosted early morning yoga on the top deck of our boat. What an amazing way to wake up—and sweat out whatever happened the night before!
Tuesday night was PCH’s Rosé Soirée party, where we served—you guessed it—lots of rosé as well as great tunes from one of the best DJs around. And, of course, some big PCH checks made an appearance!
Wednesday afternoon kicked off with our Waterside Chats panel event. Attendees enjoyed cocktails and sunshine on our top deck while agency and ad tech influencers from WPP, Rubicon, AOL, LiveIntent, and more discussed the latest in mobile, data, and programmatic media.
Teads Run DMC Party
On Wednesday night, we were excited to partner up with Teads to co-host a party featuring a performance by Run DMC! What a great way to cap off an amazing week.
The PCH Team
And last but not least, here’s the PCH crew that made it all happen. Looking forward to another awesome event next summer!