AppsFlyer just released its most recent Performance Index, offering insights into the performance of mobile media sources for H1 (January to June) 2016. Ranking over 1,000 sources by region and platform, the Index is a highly regarded resource for data-driven marketers looking for the smartest ways to allocate their ad spend.
With a focus on driving quality installs at scale, Liquid (now PCH/Media) is proud to have earned top spots in AppsFlyer’s gaming and non-gaming Power Rankings for North America.
Using retention and scale to determine its rankings, this edition of the index highlights the industry’s shift from acquisition to engagement—and also explains the significant number of newcomers to the list. As market dynamics change, so does the efficacy of media sources. AppsFlyer’s report points out that marketers need to be ever-vigilant about monitoring performance of existing partners and remain open to testing new ones to ensure the best results.
Here’s a quick look at how Liquid stacks up:
- Gaming in North America: Android: Top 15 / iOS: Top 25
- Non-Gaming in North America: Android: Top 15 / iOS: Top 20
See the full report here.
Want to learn how to access Liquid’s exclusive inventory of loyal and engaged users? Get in touch!