A look back on the latest news in adtech:

  • The Rise of Native Programmatic Advertising: Native advertising is growing at a rapid rate against programmatic by 36%, while it's still behind non-social native advertising, it's not that far behind. Why's this a win for advertisers? It connects consumers with relevant advertising and allows for marketers and advertisers to strategically place advertisements that are relevant to the consumer.
  • Ads.txt Adoption Spikes: After three months of IAB's Ads.txt initiative, only 13% of the 10,000 top domains with digital advertising had adopted file. In the past month [mid-September to end of October], that number has jumped to 44%, coinciding with Google's announcements that several of their most popular products will begin filtering for ads.txt.
  • Industry Standards to Fight Fraud Might Be a Double-Edged Sword: Simply complying with new [IAB txt.ads, TAG's various programs] initiatives, isn't enough - it's time to be proactive and not reactive. 
  • And because everyone is watching it..Netflix's 'Stranger Things 2' Delivers 15.8M Viewers in 3 Days: Over the first three days, the average U.S. viewer binge watched an average of 2.9 episodes in one sitting. Were you one of them?