A look back on the latest news in adtech:
- VPAID Is Out, And The IAB Tech Lab Says It Has Its Replacement: The widely unpopular nine-year old video ad spec will be replaced with two separate specs in the coming months. This new two-part plan will focus on third-party verification and new interactive specs for video ads.
- How auto dealers are starting to drive discovery via Facebook: Facebook is helping the auto industry proactively reach people, citing in today's industry you need to create intent proactively. Their dynamic ads allows automakers to upload their catalogue with relevant vehicle details which then generates ads that show the most compelling inventory to the correct audience.
- AirBnb acquires ad tech startup AdBasis: Currently Airbnb does not run advertising on their site, but AdBasis' technology might provide useful with some current efforts: marketing efforts to raise its profile and how it works with affiliates.
- 5 marketing trends CMOs need to master for 2018: Set yourself and your organization up for success in 2018.