Hi there and welcome! We’re so happy you’re here.

In case we haven’t met before, we’re the advertising technology arm of Publishers Clearing House—yes, that Publishers Clearing House—and we’re on a mission to make ad targeting better.

Because ad tech is exciting and because we have lots of cool things going on, we thought it’s about time we have a place to chronical the Liquid Life (now known as the PCH/Media Life) and everything that goes along with it. You’ll find lots of helpful posts on data—what it is, where to get it, and how best to use it—and other industry hot topics (viewability, anyone?!) from our insanely knowledgeable team. You’ll also get a behind-the-scenes look at what it really means to be Liquid.

It’s not all teal and tight t-shirts over here (although there’s a lot of that). We’ve brought on some of the best in the business to build the best advertising products you’ll ever use, and we want you to come along for the ride. So put your feet up, grab a drink, and enjoy.