Today, complexity, fraud and uncertainty rule the digital supply chain. The lack of industry accountability has left marketers questioning even the basics, like:
- Am I reaching real people?
- Are they actually engaging?
- Am I generating adequate return for my marketing spend?
For brands that spend millions of dollars on media each year, this reality is incredibly disconcerting. Many marketers see an even bigger problem: For them, metrics like awareness and viewability are secondary – what really matters is conversion.
At PCH, that’s music to our ears. We see the problem and want to be part of the solution. That’s why our advertising and marketing model is all about performance. When you work with PCH, you can be confident that you are reaching the right people – and more importantly, driving (and paying for) action, conversions and sales, not fluffy ad metrics.