Awareness is good. Action is better.
After spending years – and millions – investing in digital advertising, marketers are facing a critical impasse.
Today, complexity, fraud and uncertainty rule the digital supply chain. The lack of industry accountability has left marketers questioning even the basics, like:
- Am I reaching the right people?
- Are they paying attention?
- Am I generating adequate return for my media spend?
For brands that spend millions of dollars each year, this reality is incredibly disconcerting, to say the least. Many marketers see an even bigger problem: For them, metrics like awareness and viewability are secondary – what really matters is conversion.
At PCH, that’s music to our ears. We see the problem and want to be part of the change. That’s why our model is all about performance. We’re so confident in our approach that we ask our partners to pay for tangible results – not high-level metrics like viewability and reach.
When you work with PCH, you can be confident that you are reaching the right people – and more importantly, driving action, conversions and sales.
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